A dzTV Original · Holiday 2026
HIGH
HOLIDAZE
One Santa. Every tradition. Sativa Santa belongs to no single religion or holiday—just curiosity, laughter and plant wellness for grown-ups of every background.
Santa asks the questions. The people who know plant wellness best show him the way. New York is the next chapter.
Santa’s journey
Before Sativa Santa… there was Santa.
And Santa was stressed.
People were asking for cannabis, hemp and CBD products he didn’t understand. They weren’t stocked at the North Pole—and Santa had no idea what was legal, what was wellness, or where to begin.
So he did what overwhelmed Santas do: he started venting to an elf.
The elf listened. Then, with the kind of grin that suggested he knew far more than he had ever let on, he finally revealed his past.
The journey so far
Curiosity took Santa across the country.
He went looking for answers—and found farmers, advocates, patients, legends and a movement much bigger than he expected.
Mendocino
Santa went to the source and met the people behind the plant.
The history
He discovered the people and persistence behind legalization—including the legacy of Jack Herer.
Next stop
Las Vegas opened his eyes to the movement.
Patients, advocates, entrepreneurs and cultural voices showed Santa how far plant wellness had traveled—and how much remained misunderstood.
Christmas 2026
Sativa Santa is coming to New York.
For 12 days, Santa will follow the story from legacy to legal, farm to storefront and screen to discovery.
Santa asks what consumers want to know. New Yorkers, experts and people with lived experience provide the answers—with humor, heart and genuine curiosity.
12 Days of High Holidaze
One city. Twelve ways into the story.
The journey is designed to stay flexible enough for the people and discoveries Santa finds along the way.
Streaming on dzTV
The story continues beyond the episode.
Viewers can watch what Santa discovers, then explore featured brands, products and experiences through the dzTV Marketplace.
Watch. Discover. Explore.
Content introduces the people and purpose. The marketplace gives viewers a clear next step.
Build familiarity before the purchase.
Give consumers the context to understand what your brand does, why it matters and where they can learn more.
For viewers
Come along for the ride.
Follow Santa’s 12-day New York adventure and be first to know when new episodes, stories and discoveries arrive on dzTV.
For brands, locations and storytellers
Bring your story into the adventure.
Feature your product, location, expertise or experience as Sativa Santa explores New York’s plant-wellness culture—then extend discovery across dzTV and the dzTV Marketplace.