From the shadows to the stream

Milestones That Built Trust

For more than a decade, 420MEDIA has helped move plant education from the margins to the mainstream through high-visibility TV moments, story-led creative, and work partners can trust.

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Featured Moments

A clear walkthrough of the moments that shaped how we lead, produce, and show up for partners.

TV

History Channel Placement (2018, CA)

A mainstream TV placement that helped shift the tone — education-forward, brand-safe, and built to stand on its own.

HistoryPrime-Time2018CA
Super Bowl

Super Bowl Commercial

A national moment — built to be seen, shared, and remembered.

Super BowlNationalVisibility
Networks

History, Bravo, Discovery

High-visibility mainstream placements that helped move plant education into everyday conversations.

TVMainstream
CBS

Agency Of Record With CBS

National coverage capturing both the opportunity and the reality of mainstream gatekeeping — and why steady leadership matters.

CBS2015Strategy
Launch

CannectedTV Launch (2021)

Connected TV distribution built for education and entertainment across smart TV ecosystems.

Connected TV2021PRWeek
Legacy

Times Square — Dedicated to Aunt Kathy

The inspiration behind everything — a public moment with a private meaning that still drives the mission.

Times SquarePurposeLegacy

Billboards

Visibility matters — and meaning matters too. Two moments, two roles in the story.

Times Square — Dedicated to Aunt Kathy The inspiration behind everything
Jack Herer Billboard + Testimonial Industry visibility moment
Aunt Kathy’s impact is the reason this work exists — and why the storytelling stays human, even when the category gets loud.

Timeline

A simple throughline of how we got here.

2014
420MEDIA FoundedBuilt to bring education-forward storytelling to a category that needed it.
2015
CBS CoverageMainstream opportunity, real-world gatekeeping, steady leadership.
2016
Celeb Stoner CoveragePress that captured the conversation and the barriers brands were navigating.
2018
History Channel Placement (CA)A TV moment that helped shift the tone.
2019
CBS USVI Cannaval EventCoverage + community-facing programming in a real market.
2021
CannectedTV LaunchConnected TV distribution built for education and entertainment.

Press And Interviews

Selected coverage and conversations. Tap a card to view it inside the page.

Press And Partnerships Media requests, distribution inquiries, and partnership conversations.
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