This 4/20, Cannabis Goes To TV.
4/20 is a day of celebration. dzTV brings that celebration into the living room with
scheduled programming + on-demand discovery (VOD).
A TV-first experience you can watch and explore — culture, history, athletes, patient stories, and the brands you’re curious about.
TV-first viewing, plus discovery baked in.
dzTV goes live on 4/20 with scheduled programming and On-Demand (VOD). As platform links go live, we’ll post them on dzTV.app and send them to subscribers first.
Watch the celebration — then explore what you saw in a clean, organized way.
Browse by state and category so discovery is fast and relevant.
Moments, clips, and brand features show up inside programming and On-Demand (VOD).
Patient stories, athletes, history, and culture — the category finally makes sense.
This is a brand commercial that viewers will be able to discover inside dzTV — a real example of what you’ll see during 4/20 programming.
A brand spot inside dzTV programming. On 4/20 kickoff day, viewers will discover brands, stories, and “what is that?” moments in a TV-first way.
Drop-in blocks you can watch all day.
Rewatch segments and browse discovery moments anytime.
Culture, history, patient stories, athletes — plus discovery.
Example schedule for 4/20. Final times may shift.
The celebration begins — community, culture, and what 4/20 means right now.
Plant-forward recipes, responsible use basics, and kitchen-friendly tips.
Simple cultivation knowledge, the plant lifecycle, and how quality is built.
Where we’ve been, what changed, and the people who helped shape the movement.
Real journeys, education, and the human side of plant wellness.
Performance, healing, and plant wellness in sports.
The 4/20 moment — featured highlights and celebration programming.
Worldwide stories, shifting laws, and the culture of the plant across borders.
Get launch access links as they go live — plus key updates leading into 4/20 kickoff.