This 4/20, Cannabis Goes To TV.
Think festival energy — the friends, the music, the pop-ups, the discovery, the “wait… where do I find this?” moment.
4/20 has always been community. This year dzTV brings that vibe into the living room with scheduled programming + on-demand discovery (VOD).
Your commercial is placed inside programming blocks and VOD discovery paths — and viewers scan a QR from the big screen to go directly to your menu, store locator, opt-in, or offer page.
Simple, compliant, and built to connect viewers with brands in one scan.
Your spot runs in scheduled blocks and on-demand discovery through June (Founding 100).
Viewers discover brands by state and category (edibles, beverages, topicals, and more).
QR sends viewers to your menu, locator, opt-in, or offer page in one scan.
You send the assets — dzTV handles formatting, compliance-first setup, and scheduling.
Logo + brand details + your video(s) with title/description + destination link for your QR.
We verify specs, optimize playback, and ensure placements follow platform guidelines.
Reserve your spot, submit assets, and you’re queued for April programming + VOD.
Example schedule below. Final schedule announced closer to launch.
Plant-based recipes, responsible dosing education, and morning discovery blocks.
Stories and leadership through the voices of women shaping the culture.
Brands by state plus category showcases (beverages, topicals, edibles, more).
Education that makes the category make sense — methods, products, modern wellness.
The 4/20 moment — featured highlights, brand spots, and celebration programming.
Healing journeys, pioneers, and the people building plant wellness responsibly.
Your commercial runs throughout the day inside programming blocks.
For brands that want more than a single spot — build a presence viewers can explore and come back to.
Explainers and “how to use it” content that builds trust and clarity.
Show your store, your team, your process — let people feel the brand.
Beverages, edibles, topicals, tinctures — organized so viewers can browse fast.
Choose a single commercial placement, or build a full channel presence.
A 30–60 second spot placed inside 4/20 programming — plus on-demand discovery through June.
- Placement inside scheduled programming blocks
- Placement inside VOD discovery paths through June (Founding 100)
- Optional QR to menu, locator, opt-in, or offer page
- Compliance checks, formatting, and scheduling handled by dzTV
Demos, tours, education, behind the scenes, and storytelling — plus one featured commercial.
- $2,500 Starter: Up to 3 videos (each under 5 minutes) + 1 featured commercial
- $5,000 Growth: More videos and/or longer runtime + 1 featured commercial
- $7,500 Premium: Most robust presence under $7,500 + 1 featured commercial
Commercials are visibility. Sponsorships are authority — premium placement inside the 4/20 programming.
Presented-by placement, on-screen logo, host mention (compliance-first), featured guide placement, and a social highlight.
Open + close slate, multiple placements inside a featured block, commercial included, and PR inclusion.
We cap sponsorships to protect viewer experience and keep premium positioning.
Be first to know about 4/20 programming, featured brands, and new drops across streaming platforms.