Educate Consumers. Build Trust. Get Discovered. | dzTV Founding 100
dzTV
Founding 100 brand enrollment is now open

Your Plant-Based Brand Belongs on TV.

Tell your story. Educate consumers. Build trust. Bring your commercial to TV, streaming, web, mobile and audio, then help people discover and connect with your brand by state and category.

For the first 100 approved brands, the Founding Commercial Showcase is $1,000. Scheduled airtime, 24/7 on-demand discovery, direct links and promotion are included through December 31, 2026.

No deposit required. Complete the 2-minute form, and we’ll contact you to confirm your placement and next steps.

Full TV distribution launches early October. Founding pricing locks in before then.

dzTVSee It In Action
Featured CommercialSee how brands can live inside dzTV programming.
Educate on TVShare your message authentically through scheduled programming and 24/7 on-demand viewing
State + Category SearchBe found in the markets and product categories you serve
AI-Ready DiscoverySearchable titles, descriptions, categories and locations help platforms and AI tools understand your brand
Connect PeopleLead viewers to shop, visit, RSVP, book, learn more or contact your team
FOUNDING 100First 100 Approved Brands
FOUNDING PRICE$1,000
PLACEMENTThrough Dec. 31, 2026

Founding placements are available to approved brands during the Founding 100 enrollment window. 21+ only. No medical claims. Compliance and platform guidelines apply.

Every placement helps your brand educate consumers, build trust and get discovered across TV, streaming, web, mobile and audio
Apple TVRokuFire TVGoogle TVAndroid TVLGiOSAndroidWebSpotifyApple PodcastsiHeart Apple TVRokuFire TVGoogle TVAndroid TVLGiOSAndroidWebSpotifyApple PodcastsiHeart
See It In Action

See your brand on dzTV.

See how Founding Brands Honey Pot THC, Happie and A to Z Botanicals use commercial video to share their message, educate consumers and build recognition inside a premium streaming environment.

Founding Brand
Honey Pot THC commercial
Our First Founding BrandHoney Pot THC

Cannabis culture and elevated wellness experiences, live now on the dzTV web platform.

Founding Brand
Happie commercial
Founding BrandHappie

Infused beverages, social wellness and modern relaxation, live now on the dzTV web platform.

Founding Brand
A to Z Botanicals commercial
Founding BrandA to Z Botanicals

Plant-based wellness and herbal recovery education, live now on the dzTV web platform.

"No matter what we've got going on, 420MEDIA makes moves and gets us attention. They're the team you want in your corner."

— Dave Palmieri, Honey Pot THC
dzTV programming guide showing scheduled content
Branded Channel Example

Turn your content into a destination.

A branded channel brings your commercial, founder story, product education and customer content together in one place viewers can explore on demand.

Delta 9 featured placement
Featured Placement
Branded Product PlacementDelta 9 Dispensary
Now Playing Inside the Dispensary A store tour gives first-time customers a feel for the space, the team and the retail experience before they visit.
Store ToursShow customers the experience before they walk in.
Product DemosHighlight products, menus, partner brands and offers.
Customer StoriesBuild trust with human stories, compliance-first.
Featured PlacementsSpace for vendor partners, events, promoted products.
Where You'll Show Up

One commercial. An omnichannel presence.

Bring one clear, authentic message to consumers across TV, streaming, web, mobile and audio, supported by scheduled programming and 24/7 on-demand discovery.

Apple TV
Roku
Fire TV
LG TV
Google TV
iOS
Android
Web
Spotify
Apple CarPlay
X
Samsung
Chromecast / AirPlay
Android TV
110M+U.S. households with a connected TV, roughly 83% of all households
~90MActive Roku accounts worldwide, the single largest streaming platform
Global AvailabilityDigital distribution can extend beyond a single local market, subject to platform and regional requirements

Platform figures reflect industry-reported connected-TV adoption and platform reach. Placement, availability and distribution remain subject to platform and regional requirements.

Inside dzTV, participating brands can be discovered through state, category and relevant Marketplace searches—not only by brand name.

Built-In Launch Promotion

Reach consumers beyond the screen.

Every Founding Brand placement is supported by dzTV, 420MEDIA and a combined 51,000+ professional and community network, helping your story reach more of the people it was created to serve.

51,000+Combined promotional network
35,500420MEDIA community across X, Facebook and Instagram
13,000Professional network on LinkedIn
2,500dzTV community on X

These figures reflect existing dzTV, 420MEDIA and professional promotional channels. They represent potential promotional network reach, not guaranteed campaign impressions or dzTV viewership.

Ways to Join

Choose how your brand shows up.

Choose a $1,000 Commercial Showcase, build a branded destination or align with original dzTV programming. Founding pricing is available to the first 100 approved brands.

Founding pricing locks in before TV distribution launches early October
Commercial Showcase

Get your spot on air

$1,000
  • Your finished 30–60 sec commercial
  • Airs 3x/week in scheduled state and category programming
  • 24/7 VOD with its own cover page, description and keywords
  • Searchable Marketplace placement by state and category
  • Direct path to the destination you choose: website, menu, locator, event, booking page or offer
  • PR, paid advertising and social promotional support

This is exactly what Honey Pot THC, Happie and A to Z Botanicals are running right now on the web, ahead of full TV distribution at launch.

Claim Your Placement
Programming Sponsorship

Align with dzTV Originals

Custom
  • Presented-by placement
  • On-screen logo integration
  • Commercial inclusion
  • Social + promotional support
Book a 15-Minute Call

21+ only · No medical claims · Compliance and platform guidelines apply · Payment confirmed after fit and asset review.

Where Your Brand Fits

Help the right consumers understand and find you.

Your video helps consumers understand your brand. State and category search helps them discover it, even when they do not know your name yet.

Categories

Your brand appears in the categories that best match what you offer.

Cannabis Hemp + CBD Functional Mushrooms Adaptogens Women's Wellness Retail + Dispensaries Accessories Pets Education + Advocacy Aligned Services

Search by State

Select every market you serve so viewers can find relevant products, retailers and resources where legally permitted.

Local Statewide Multi-State National Global
You select your operating states during signup. Your Marketplace placement can then connect viewers to the appropriate website, menu, retailer, locator or offer for those markets. Cannabis availability and calls to action remain subject to applicable market and platform requirements.
Since 2014

Built to move plant wellness forward.

dzTV is powered by 420MEDIA, producing, distributing and promoting credible plant-wellness television and streaming content since 2014.

We believe informed consumers build a stronger industry. By bringing authentic brand stories and responsible education to mainstream platforms, dzTV helps your brand earn trust while helping plant wellness become better understood.

  • First legal cannabis tour in the U.S. (Seattle, 2014)
  • First cannabis commercial to air in primetime television history, on Discovery
  • First cannabis commercial to air during the Super Bowl
  • One of the first cannabis and plant-wellness streaming channels
  • Over 10 years of professionally filmed, owned content archive
  • More than 500 original interviews with patients, professionals, advocates, athletes, veterans and brand leaders
Before You Submit

Common Questions.

Do we need a finished commercial?

Yes, dzTV airs finished, ready-to-air video. Bring your own finished commercial, or hire 420MEDIA to produce one for you. Either way, placement requires a completed video rather than raw footage.

$1,000 seems low for TV placement, what's the catch?

No catch. Founding pricing is intentionally below market rate to build out real inventory fast with brands who commit early. You're getting scheduled airtime, 24/7 VOD, Marketplace placement and promotional support at a fraction of what a comparable CTV ad buy would cost elsewhere. This rate goes away once the Founding 100 window closes.

How exactly is my brand promoted beyond the placement itself?

Every placement is backed by promotion across 420MEDIA and dzTV's own social channels, partner social accounts, event appearances, and a mix of paid and earned media. This runs alongside your scheduled airtime, not instead of it.

When does Founding 100 programming run?

Founding programming runs October through December 2026, with advance press visibility planned before the public run.

How long does placement last?

Founding 100 placement runs through December 31, 2026 and includes scheduled programming and Video On Demand discovery. Branded channels and sponsorships can include longer-term options.

Do I get performance data?

Yes. You'll receive analytics at the end of each month or at the end of your full campaign, whichever you prefer.

What happens when my placement ends?

Nothing automatic and nothing locked in. About three weeks before your term ends, we'll reach out with your 2027 options. Founding Brands get first access to the best available spots.

Can people click or scan to reach us?

Destination links and QR experiences can be added on supporting placements, sending viewers to your website, offer, menu, locator or booking page.

How will consumers understand and find our brand?

Your commercial gives consumers an authentic introduction to your message. They can then discover your brand through scheduled programming, 24/7 on-demand viewing and Marketplace searches by state, category and relevant terms.

Is dzTV only for cannabis brands?

No. dzTV covers plant-based wellness broadly: cannabis, hemp, CBD, functional mushrooms, adaptogens, education, advocacy and aligned lifestyle brands.

Are medical claims allowed?

No. dzTV is compliance-first. Content should educate and inform without making medical claims.

What happens after I submit?

We confirm fit, placement and assets with you before any payment is collected.

When do I pay?

Payment is due before setup, once your brand is approved. If you'd rather send your finished commercial first, that works too, just let us know.

Founding 100

Educate Consumers. Build Trust. Get Discovered.

Bring your commercial to TV, streaming, web, mobile and audio, and make your brand searchable by state and category. The $1,000 Founding Commercial Showcase is available to the first 100 approved brands.

No deposit required. Complete the 2-minute form, and we’ll contact you to confirm your placement and next steps.

21+ only. No medical claims. Compliance and platform guidelines apply.

dzTV: Streaming TV · VOD · Marketplace · AI Enhanced Discovery