Topical Episode Sponsor – $25,000
🔘 One branded segment (scripted + produced by 420Media) 🔘 One 30-second commercial 🔘 On-screen CTA or QR 🔘 PR, press, and social media spotlight 🔘 Category exclusivity for your episode
The Essentials: A Cannabis 101 Series
Sponsorship Guide
The Essentials: A Cannabis 101 Series is a groundbreaking educational streaming series that demystifies cannabis, hemp, functional mushrooms, and plant-based wellness.
Hosted by cannabis advocate Adelia Fakri and produced by 420MEDIA and IndiVisual’s Producer/Director Leni Herschman (Food Network, Netflix, Apple TV+), this is real television — created to educate, empower, and entertain viewers and elevate brands.
PREMIERING FALL 2025
The Essentials:
A Cannabis 101 Series
Hosted by Adelia Fakri Produced by 420MEDIA and IndiVisual Streaming exclusively on dimensionzTV
Why & Where It Streams
Compliant plant-based brands are being shadowbanned, censored, or ignored. The Essentials will change that through storytelling, education, and real media placement across platforms that matter. Mainstream visibility with purpose, on mainstream platforms:
Smart TVs & Mobile Apps
ROKU, Fire TV, Apple TV
YouTube (teasers, behind-the-scenes)
Social Media (Instagram, Facebook, TikTok, X)
National PR & Earned Regional Media
Our Team
Produced and Directed by Leni Herschman – A pioneer in broadcast television who helped launch The Food Network and has worked with Netflix, Apple TV+, and HBO. Leni brings award-winning narrative expertise along with decades of experience in entertaining and education-focused storytelling.
Produced by 420MEDIA – Led by Kerri Accardi, 420MEDIA has spent 10 years documenting the cannabis movement — producing commercial campaigns that aired on CNN, Bravo, and History Channel, and developing content with athletes, advocates, doctors, and entrepreneurs.
The Essentials is a professional production with real reach and experienced hands behind the lens.
Reach & Demographics
People are looking for natural, effective alternatives—they deserve entertainment and education that empowers smarter decisions. It’s time to remove the stigma surrounding plant based medicine, brands, and culture. The Essentials will engage with... - Patients, seniors, moms, veterans, caregivers - Curious consumers and health-conscious viewers - Buyers, retailers, and store owners - Students, educators, and job seekers - Healthcare professionals and media
Awareness & Credibility
Roku, Apple TV, Smart TVs, Mobile+ Web
PR & Media Campaigns
Custom QR Codes
SEO-Optimized Hosting
Episode Breakdown
The Essentials aims to educate, empower, and demystify plant-based wellness for viewers by offering a comprehensive, accessible look at cannabis and alternative therapies. From cultivation and consumption to legal access and personal healing stories, each episode builds a deeper understanding of how these products work, who they help, and why credible education matters. The Essentials: A Cannabis 101 Series is designed to break stigma, promote safe and informed use to open doors to a more inclusive and knowledgeable wellness community.
Episode 1
Flower
Cultivation, terpenes, and legacy genetics
Episode 2
Concentrates
RSO, rosin, extracts, and methods
Episode 3
Edibles, Beverages & Consumption Methods
Dosing, formats, and experience
Episode 4
The ECS & Cannabinoids
THC, CBD, CBG, and how they interact with the body
Episode 5
CBD, THCA & Hemp
Legal access and effectiveness in 50 states
Episode 6
Functional Mushrooms & Alternative Wellness
Adaptogens, stacks, and emerging therapies
Episode 7
Moms, Seniors, Veterans & Patients
Real people, real healing, real education
Episode 8
Myths, Safety, Access & Equity
Addressing misinformation, CHS, policy, and inclusion
Series Sponsorship Opportunities
All Sponsors will receive inclusion in a full-scale national PR campaign, earned regional media outreach, and multi-phase social media campaigns before, during, and after premier. All options are per episode unless otherwise arranged. Sponsors do not receive editorial control.
Featured Segment Sponsor – $15,000
🔘 One branded segment (scripted + produced by 420Media) 🔘 Fully integrated into the episode 🔘 No separate commercial required 🔘 Included in all rollout, press, and digital campaign
Product Showcase Sponsor – $7,500 per brand
🔘 Inclusion in a shared educational segment (4 brand max) 🔘 Up to 3 visual integrations 🔘 CTA or QR overlay 🔘 No commercial 🔘 Each brand featured individually but grouped by theme
Commercial Only Sponsor – $5,000
🔘 30-second commercial (brand-supplied) 🔘 Featured once during your selected episode 🔘 Logo and name in end credits
Premium Sponsorships and Episode Bundle Packages available upon request.
Referral Program
A great opportunity to include and support your Vendors, Partners, and affiliated Brands!
🔘 Earn 10% commission on any closed Sponsorship deal you refer
🔘 Referral must be submitted in writing
🔘 Valid for all tiers including bundles and premium
🔘 Paid upon successful Sponsor payment & onboarding