Founding 100: Reefer Madness No More
dzTV is launching a new omni-channel destination for plant-based wellness — streaming across Apple TV, Roku, Fire TV, LG, Android TV, iOS, Spotify, YouTube, X, web, and more.
Through our Buy One, Give One initiative, 100 pioneering brands unlock 200 total placements!
Doubling impact, reach, and awareness from day one.
Our launch theme, Reefer Madness No More, signals the end of outdated stigma and the beginning of a new era of education, access, and awareness.
The Founding 100 Advantage
dzTV is open to more than 100 brands — but only the first 100 participants secure
Founding 100 status.
That means:
Buy One, Give One (B1G1) — your placement unlocks another, doubling your impact.
200 total placements from the first 100 brands.
A Founding 100 Digital Collector Card certifying your historic role in the launch.
First-mover advantage — the earliest brands to step into plant-based wellness streaming.
After the first 100, brands can still join dzTV and stream across our omni-channel platform — but they won’t receive the doubled placement or Founding 100 recognition.
Why the Buy One, Give One Initiative?
For every brand that purchases a placement, dzTV and 420MEDIA gift an additional spot to another deserving brand — often a nonprofit, innovator, or smaller company that might not otherwise have access.
That means when you join the Founding 100, you’re not just elevating your own brand — you’re also uplifting another.
100 brands = 200 placements
Double the reach
Double the goodwill
Double the impact
The Buy One, Give One (B1G1) is what makes this launch different. It ensures the campaign isn’t just about advertising — it’s about building a shared movement for plant wellness.
Advertisers provide their own video content and cover image; dzTV handles the streaming, scheduling, and promotion.
Your Televised Showcase
Scheduled
Your brand streams in scheduled blocks across major platforms with daily and weekly category or state features (e.g., “Meet the Brands from New York”), promoted at least five times weekly for appointment viewing and repeat exposure.
Video On-Demand
Your brand gets a searchable slot in dzTV’s
on-demand library with your cover image, optimized title, description, and keywords, plus an optional QR code linking to your site — always available 24/7, searchable, shoppable, and evergreen.
Campaign Details
Reefer Madness No More — From Stigma to Awareness
What:
Televised Commercial Showcase
When:
Start streaming Oct '25
Where:
Apple TV, Roku, Fire TV, LG, Android TV, iOS, Spotify, YouTube, X, web, and more
Who:
The Founding 100
Forward-thinking brands shaping the future of plant wellness
Investment
Launch packages start at $1,000.
Placement in the Televised Showcase
A slot in the On-Demand Showcase
PR and social amplification in the launch campaign
Your commercial + a gifted commercial to another brand
A Founding 100 Digital Collector Card