A dzTV Original
HIGH
HOLIDAZE
A non-denominational Santa. Just curiosity, laughter and plant wellness for grown-ups celebrating Hanukkah, Kwanzaa, Christmas or none of the above.
Santa asks the questions. The people who know plant wellness best show him the way. New York is the next chapter, and the brands, products and stories that join him can come from anywhere.
Santa’s journey
Before Sativa Santa… there was Santa.
And Santa was stressed.
People were asking for cannabis, hemp and CBD products he didn’t understand. They weren’t stocked at the North Pole. Santa had no idea what was legal, what was wellness, or where to begin.
So he did what overwhelmed Santas do: he started venting to an elf.
The elf listened. Then, with the kind of grin that suggested he knew far more than he had ever let on, he finally revealed his past.
The journey so far
Curiosity took Santa across the country.
He went looking for answers and found farmers, advocates, patients, legends and a movement much bigger than he expected.
Mendocino
Santa went to the source and met the people behind the plant.
The system inside all of us.
Santa discovers the endocannabinoid system and asks the questions many adults still have about cannabis, hemp and plant wellness.
The history
He discovered the people and persistence behind legalization, including the legacy of Jack Herer.
Next stop
Las Vegas opened his eyes to the movement.
Patients, advocates, entrepreneurs and cultural voices showed Santa how far plant wellness had traveled, and how much remained misunderstood.
The next chapter
Sativa Santa is Comingto New York.
Arriving in the season that holds Hanukkah, Christmas and Kwanzaa, all of us celebrating plant wellness freedom. Santa follows the story from legacy to legal, farm to storefront and screen to discovery.
Santa asks what consumers want to know. New Yorkers, experts and people with lived experience provide the answers, with humor, heart and genuine curiosity.
12 Days of High Holidaze · Tentative Lineup
One journey. Twelve ways in.
Every day is part of dzTV's full High Holidaze campaign, built to flex as sponsors, partners and discoveries come together. Themes and order below are a working outline and may shift.
Streaming on dzTV
The story continues beyond the episode.
Viewers can watch what Santa discovers, then explore featured brands, products and experiences through the dzTV Marketplace.
Watch. Discover. Explore.
Content introduces the people and purpose. The marketplace gives viewers a clear next step.
Build familiarity before the purchase.
Give consumers the context to understand what your brand does, why it matters and where they can learn more.
For viewers
Come alongfor the ride.
Follow Santa’s 12-day New York adventure and be first to know when new episodes, stories and discoveries arrive on dzTV.
For consumer brands, retailers and storytellers
Bring your storyinto the adventure.
Feature your product, location, expertise or experience as Sativa Santa explores plant wellness culture this holiday season, then extend discovery across dzTV and the dzTV Marketplace. New York is the main stop, with other East Coast cities possible. Approved partners can become part of the full High Holidaze campaign, with visibility and deliverables based on their partnership level.