Sponsor the High Holidaze Journey | dzTV

A dzTV Original

Sponsor the High Holidaze Journey.

A national holiday adventure culminating in 12 days across New York’s plant-wellness market, culture and community.

Helping plant wellness become familiar, trusted and part of the mainstream—from screen to real life.

Sativa Santa is non-denominational. The journey welcomes grown-ups celebrating Christmas, Hanukkah, Kwanzaa or none of the above.

Become a SponsorView Opportunities
Sativa Santa exploring the dzTV Marketplace
The Road to New YorkA national journey culminating in 12 days across New York
Original ContentCulture, people, products and places
OmnichannelTV, streaming, mobile, web and audio
21+ AudienceCompliance-first plant-wellness storytelling

Streaming on dzTV: Apple TV · Roku · Fire TV · LG TV · Samsung TV · Google TV · Android TV · iOS · Android · Web · Spotify · Apple Podcasts · iHeart · X

Elf’s Points Bulletin · EPB

The elf is giving everyone a heads-up.

Growers. Brands. Retailers. Locations. Events. Organizations. Stories. Sponsors.

Santa is heading toward New York, with room for a few unexpected stops and old friends along the way. If you can help him understand plant wellness—or give audiences a meaningful way to experience it—you may have a place in the journey.

Explore Partnership Options

Why High Holidaze

This is more than a holiday placement.

It is a chance to become part of a story that helps move plant wellness into the mainstream.

Sativa Santa follows the road to New York, reconnecting with old friends and discovering unexpected stories along the way. New York becomes the main 12-day chapter, where growers, patients, retailers, chefs, educators, advocates and cultural voices make the unfamiliar easier to understand.

Story firstYour brand appears in relevant context—not as a disconnected banner in a crowded feed.
Discovery built inContent can lead viewers to learn, visit, shop, RSVP, book or connect through dzTV.
Longer lifeThe journey continues across scheduled programming, on-demand viewing, promotion and the dzTV Marketplace.
Tentative 12 Days of High Holidaze programming guide

From the screen into the real world.

Sativa Santa does more than see a commercial. He discovers the brand, learns the story and brings that discovery into the adventure.

Sativa Santa discovering First Cut Farms on televisionSativa Santa receiving First Cut Farms products after discovering the brand on television
See it on TV. Experience it in the story.After discovering First Cut Farms on screen, Sativa Santa connects with the brand in real life—the full screen-to-discovery journey High Holidaze can create.
High Holidaze episode sponsorship example shown on television
Episode sponsorshipAlign your brand with an entire High Holidaze episode.
High Holidaze Honey Pot THC brand concept
Campaign integrationExtend visibility beyond a single commercial.

Created by dzTV and 420MEDIA

Put your brand inside the holiday experience.

dzTV and 420MEDIA will create, organize and promote the High Holidaze scavenger hunt and giveaways. Viewers will follow clues, discover participating brands and locations, and have opportunities to win approved prizes throughout the journey.

Participating brands supply the approved products or prizes they want included. Contributions can include branded merchandise, T-shirts, rolling papers, accessories and other non-THC items, as well as eligible products where permitted. Quantities, delivery dates, eligibility and fulfillment responsibilities are confirmed in advance.

High Holidaze Scavenger HuntWe create the clues, campaign structure and promotion connecting viewers with participating brands and locations.
High Holidaze GiveawaysWe create and promote audience giveaways featuring approved products, branded merchandise and non-THC prizes supplied by participating brands.
Meet Sativa SantaHigher-level sponsors can bring Santa to an approved customer event for photos and interaction.
Become Part of the SegmentApproved customer moments and event footage can be incorporated into the High Holidaze story.
Community GivebackHigh Holidaze will select a small number of aligned organizations to receive donations or other meaningful support during the campaign.
Surprise Santa VisitsSativa Santa may make surprise visits to selected organizations, creating genuine holiday moments that can become part of the story.

The reach behind the story

Santa learns it. dzTV shares it with the world.

Sativa Santa asks the questions consumers are already wondering about. Growers, brands, patients, retailers and experts provide the answers.

dzTV turns those discoveries into original video-series content, streaming programming, social storytelling and PR. As one of the world’s most recognizable cultural figures, Santa makes unfamiliar plant-wellness topics feel approachable, entertaining and easier to understand—helping participating stories and brands reach beyond the industry and into the mainstream.

Sponsorship opportunities

Choose how your brand enters the story.

Every partnership is reviewed for story fit, audience relevance, compliance and platform eligibility. Final deliverables are confirmed before payment.

Included With Every SponsorshipPR support and social promotion across dzTV and 420MEDIA channels are included at every sponsorship level.
Entry placement
$2,500

Commercial Sponsor

  • Approved 30–60 second commercial
  • Scheduled placement within High Holidaze programming
  • On-demand discovery with brand information
  • Direct link to an approved destination
  • Sponsor-page recognition
Choose Commercial
Integrated placement
$5,000

In-Segment Sponsor

  • Your approved brand or product included naturally within a relevant segment
  • Commercial placement within the program
  • On-screen sponsor recognition
  • Marketplace discovery and direct link
Choose In-Segment
Featured story alignment
$7,500–$10,000

Segment Sponsor

  • Your brand presents or helps shape one complete featured segment
  • Presented-by recognition for the segment
  • On-screen logo and commercial integration
  • Featured Marketplace presence
Choose a Segment
Major partnership
$25,000

Episode Sponsor

  • Presented-by recognition for one episode
  • Premium opening and closing visibility
  • Commercial and relevant story integration
  • Featured digital and Marketplace presence
  • Dedicated promotional support
  • One scheduled Sativa Santa appearance at an approved customer-facing activation
  • Customer photo opportunity and approved event footage considered for the episode segment
Sponsor an Episode
Premier partnership
$50,000

Series Sponsor

  • Top-level alignment with the High Holidaze series
  • Premier presented-by recognition
  • Visibility across episodes and campaign materials
  • Commercial, on-screen and Marketplace integration
  • Priority PR, social and promotional support
  • Category exclusivity considered where available
Discuss Series Sponsorship

Where High Holidaze will stream

One story. A connected media presence.

High Holidaze is planned for coordinated distribution across television, streaming, mobile, web and audio, supported by dzTV Marketplace discovery, social promotion, PR and live experiences.

Apple TVRokuFire TVLG TVSamsung TVGoogle TVAndroid TViOSAndroidWebSpotifyApple PodcastsiHeartXdzTV MarketplaceEvents
On-screen visibilityIntegrated recognition suited to the sponsorship level.
Contextual alignmentPlacement inside a relevant story, topic or experience.
Direct discoveryHelp viewers find the approved next step for your brand.
PromotionSupport across dzTV and 420MEDIA channels.
Evergreen valueContent continues to introduce the story after the premiere.
Clear reportingCampaign analytics provided according to the agreement.

Ways to participate

Who can be part of the journey?

Brands and Retailers

Sponsor programming, provide approved giveaway products, become a scavenger-hunt stop, host Santa or bring your story into a segment.

Locations and Events

Host an approved Santa visit, customer experience, filming stop or scavenger-hunt destination along the Road to New York.

Organizations and Media Partners

Pitch a community story, help amplify the campaign or provide aligned travel, production, hospitality and promotional support.

Limited partnership opportunities

Put your brand behind the adventure.

Tell us what you want to support. We will help identify the sponsorship level and story placement that make the most sense.

Partnership opportunities are limited. Production planning begins before Santa’s New York journey.

Become a High Holidaze SponsorBook a 15-Minute Call
← Back to the High Holidaze Main Page

Adult audiences only. No medical claims. Sponsorship provides agreed visibility and integration; ownership of High Holidaze content remains with dzTV/420MEDIA. Participating brands are responsible for supplying approved products used in scavenger hunts or giveaways. Selected organizations, forms of support and surprise visits are determined by dzTV and confirmed directly with each participating organization. All sponsors, products, integrations, appearances, promotions, giveaways and calls to action are subject to availability, editorial approval, applicable law, compliance and platform review. Travel outside Santa’s planned route may require additional costs. Event location, timing, travel, product quantities, fulfillment and deliverables are confirmed in the final sponsorship agreement.